Together, harnessing the transcendent power of a shared mission, and a deep belief in the spirit of sport, they built a brand that changed everything. He details the many risks and daunting setbacks that stood between him and his dream - along with his early triumphs.Ībove all, he recalls how his first band of partners and employees soon became a tight-knit band of brothers. Candid, humble, wry and gutsy, he begins with his crossroads moment when at 24 he decided to start his own business. Now, for the first time, he tells his story. But Knight, the man behind the swoosh, has always remained a mystery. In an age of start-ups, Nike is the ne plus ultra of all start-ups, and the swoosh has become a revolutionary, globe-spanning icon, one of the most ubiquitous and recognisable symbols in the world today. Today, Nike's annual sales top $30 billion. Selling the shoes from the boot of his Plymouth, Knight grossed $8000 in his first year. Phil is a very wise, intelligent and competitive fellow who is also a gifted storyteller' Warren Buffett In 1962, fresh out of business school, Phil Knight borrowed $50 from his father and created a company with a simple mission: import high-quality, low-cost athletic shoes from Japan. It's an amazing tale' Bill Gates 'The best book I read last year was Shoe Dog, by Nike's Phil Knight. 'A refreshingly honest reminder of what the path to business success really looks like. Shoe Dog: A Memoir by the Creator of Nike

Knight shoe